Advertising Manager

Find various books on being an Advertising Manager, from fact, to fiction. SA Career Focus has assembled these titles for your convenience.

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An Advertising Manager is responsible for developing a company's advertising strategy. Advertising Managers liaise with advertising agencies to create the company product or image. Other duties include preparing budgets and developing promotional and sales support materials.   

Ogilvy on Advertising

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Table of Contents
Overture
How to produce advertising that sells
Jobs in advertising - and how to get them
How to run an advertising agency
How to get clients
Open letter to a client in search of an agency
Wanted: a renaissance in print advertising
How to make TV commercials that sell
Advertising corporations
How to advertise foreign travel
The secrets of success in business-to-business advertising
Direct mail, my first love and secret weapon
Advertising for good causes
Competing with Procter & Gamble
18 Miracles of research
What little I know about marketing
Is America still top nation?
Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach
What's wrong with advertising?
I predict 13 changes
Reading list
Index.

Review by Kalahari.net
 
Confessions of an Advertising Man

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.

Review by Kalahari.net

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Students of advertising and marketing management learn many concepts in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. Each of forty cases focuses on a contemporary problem for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. Appropriate for upper-level courses in advertising and marketing management, this highly readable text provides students with insight into the situations they will face in their future careers.

Review by Kalahari.net

Mind Capture: How to Stand Out in the Age of Advertising Overload

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! How will YOUR company stand out from the ever increasing barrage of media noise and overload? In Mind Capture, you will discover: How to generate more referral business Secrets to capturing the attention of the 21st Century customer 27 Ways to keep your customers coming back again and again How to get FREE publicity for any product, service or organization proven ways to stant out in the marketplace and drive your competitiion crazy Powerful ways to increase the effectiveness of your direct marketing offers.

Review by Kalahari.net

Ads to Icons: How Advertising Succeeds in a Multimedia Age

"From Ads to Icons" explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape. Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.

Review by Kalahari.net

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

This the new bible for creating more powerful advertising. These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with "The Little Blue Book of Advertising". A short, fun-to-read, practical book designed to be read quickly and referred to again and again, each of the book's 52 ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: 3 Read what your customer reads, watch what she watches; 10 Quality is the absence of nonquality signals; 15 Sell the benefit, the advantage, and the feature - in that order; 19 Get the no-bodies out of your approval process; 41 Know when and how to scream "sale". Just as Jeffrey Gitomer's hugely successful "The Little Red Book of Selling" became the got-to-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn't work in today's advertising world.

Review by Kalahari.net

Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently

Because most big agencies today are too pressed for profit to do the kind of studying or training they could once afford, "Shortcuts to the Obvious" fills the gap by teaching readers those critical lessons at each step of the way. Short on abstract, and long on real world, the author uses some of the most effective campaigns to serve as teachers. The book is targeted toward anyone involved in the advertising development process, or anyone who wants to be, and most importantly, clients on the front line responsible for executing their brand's marketing plans.

Review by Kalahari.net

Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.

Review by Kalahari.net