We all sell something every day. Whenever we try to influence someone, we’re convincing them to do something as a result of interacting with us. We all do it, whether we’re aware of it or not, we sell day-in and day-out. Some are good at it and others are bad. "Please read my report", "Let's go to the shops," may be what we are selling – if people are convinced, they will 'buy' our request or suggestion and read the report or go to the shops with us.
Selling may have bad connotations for you as you remember a pushy salesperson or a bad buying experience – maybe you bought a poor quality product or one that did not meet your expectations. Because selling is a necessary life-skill, we should not shy away from it, but rather aim to be the best we can be at selling.
Parents try to sell good values and attitudes to their children. Those who are more successful at selling these, achieve their goals by setting an example, rather than merely by words. "Do as I say and not as I do," is not as strong as, "do as I do". The fact that teenagers have also learnt to sell is clear from the success they have in getting extra pocket money from their unsuspecting moms and dads. Next time you’re at a job interview or asking for a raise – guess what? – you’re selling your skills, capabilities and self, and hoping to get the price (salary) you want.
Selling is easy to misunderstand. It’s only as we come to understand selling better, that we’ll grow to enjoy it more and benefit from doing it well.
Every sale requires at least three things: a product or service, a customer, and a salesperson. Selling is a skill that requires listening carefully to the customer's needs, and then helping the customer to discover how your product or service can match their needs. A good salesperson must believe in the product or service they’re selling, but must also remember to ask the customer to buy it.
In his book, The 100 Absolutely Unbreakable Laws of Success, Brian Tracy states that, "80 percent of sales are closed after the fifth call or after the fifth closing attempt". The most successful salespeople see more customers more often, and always remember to ask them to buy where the product or service matches their needs.
Just as it’s important to have more than one source of supply, it’s also important to have many prospects and clients or customers. This prevents you from over-selling to a limited base, and gives you more opportunities to sell on reasonable terms.
Having a variety of customers